Gobierno de la Ciudad de Buenos Aires - Rebranding
Buenos Aires City Rebranding
A new identity of the Buenos Aires City was created by means of a characteristic icon of the City: the BA. An icon that is a dialog balloon that depicts the philosophy of the City’s Government and it contains all that makes up the City: its artistic expressions, its values, its everyday gestures, its popular idols, its beauty, etc. Simply because it’s about things made by the City’s own
residents. And in everything, they are present. And everything that is made is made for them. That’s why the new tag line of the City is “In all it’s you”.